Yipit, Zynga, Hulu: How 15 Tech Companies Picked Their Names

Startups have strange names.

Some founders blame the cacophony that is their company's name on available domains. "EVERYTHING sensible is taken!" one says.

Others gave their companies meaningless names on purpose. "I wanted a nonsense word because I wanted to build the brand from scratch," says another founder.

Another entrepreneur named his company after his dog.

We researched 15 of the strangest sounding startups and found out how "Hulu," "Zynga," and "GoDaddy" came to be.

Presented by

Alyson Shontell is an editor for Silicon Alley Insider, Business Insider's technology section. She also covers startups for the site.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

What LBJ Really Said About Selma

"It's going to go from bad to worse."

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

More in Technology

Just In