Yipit, Zynga, Hulu: How 15 Tech Companies Picked Their Names

More

Startups have strange names.

Some founders blame the cacophony that is their company's name on available domains. "EVERYTHING sensible is taken!" one says.

Others gave their companies meaningless names on purpose. "I wanted a nonsense word because I wanted to build the brand from scratch," says another founder.

Another entrepreneur named his company after his dog.

We researched 15 of the strangest sounding startups and found out how "Hulu," "Zynga," and "GoDaddy" came to be.

Jump to comments
Presented by

Alyson Shontell is an editor for Silicon Alley Insider, Business Insider's technology section. She also covers startups for the site.

Get Today's Top Stories in Your Inbox (preview)

A Delightful, Pixar-Inspired Cartoon About the Toys in Your Cereal Box

The story of an action figure and his reluctant sidekick, who trek across a kitchen in search of treasure.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Technology

Just In