Yipit, Zynga, Hulu: How 15 Tech Companies Picked Their Names

Startups have strange names.

Some founders blame the cacophony that is their company's name on available domains. "EVERYTHING sensible is taken!" one says.

Others gave their companies meaningless names on purpose. "I wanted a nonsense word because I wanted to build the brand from scratch," says another founder.

Another entrepreneur named his company after his dog.

We researched 15 of the strangest sounding startups and found out how "Hulu," "Zynga," and "GoDaddy" came to be.

Presented by

Alyson Shontell is an editor for Silicon Alley Insider, Business Insider's technology section. She also covers startups for the site.

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Video

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

Video

Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

More in Technology

Just In