Where Ideas Come From: Inside ScoreBig's Headquarters

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This is part of an occasional photo feature that takes you inside the headquarters of today's top tech companies, from the big multinationals to the young startups of Silicon Valley. If you'd like to participate, or have a company to suggest, email me at njackson[at]theatlantic[dot]com.

With headquarters at the foot of the iconic Hollywood sign in Los Angeles, California, ScoreBig is a ticketing site for sporting events, theater performances and concerts. Founded by CEO Adam Kanner, a former executive with the National Basketball Association, and CTO and COO Joel Milne, the founder of SeasonTicket.com, ScoreBig has a pedigree that should help it to succeed in a crowded space. That, and a unique approach, which is designed to help owners of unsold inventory fill seats while also making live entertainment more affordable for a wider audience.

In April, less than two years after it was founded, ScoreBig announced that it had raised $14 million in a new round of funding led by U.S. Venture Partners, bringing its total to more than $22 million. Investors include former Facebook and YouTube CFO Gideon Yu, vice chair of CBS and Viacom Shari Redstone, and Digitas founder Michael Bronner. This "announcement is an important milestone for ScoreBig and further validates the importance of our solution and mission to help the live event industry deal with the issues of unsold seats and the rising cost for consumers to attend live events," Kanner said in a release. "We are leading the charge to deal with these issues head on and are thrilled to have such committed partners who share our vision."

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Nicholas Jackson is a former associate editor at The Atlantic.

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