Public Enemy's Chuck D: 'We Will See the End of Social Networks' in 2013

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Public Enemy frontman Chuck D has a pessimistic scenario about the future of technology. The politically active rapper tweeted last night, "2013 we will see the end of SocialNetworks. 2012 every phone is a tracking device & keeping you locked in CRIB."

Chuck D has a long history of engaging with technology as a positive force. He testified before Congress in support of peer-to-peer MP3 sharing at a time (2004) when many other artists were vehemently opposed to the practice. Not to mention all the sampling and remixing and looping that went into the music that made him famous.

So, you can't write Chuck D off as a Luddite for his worries about social networks and phone tracking. He likes technology (another example: his prolific tweeting) but something about the invasiveness of this particular set of technologies puts him off.

All I'm saying is: when the man that wrote "Fight the Power" turns on you, it might be a good idea to reevaluate what you're trying to do. People like Chuck D could be the beginning of the mainstreaming of privacy concerns.

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Alexis C. Madrigal

Alexis Madrigal is a senior editor at The Atlantic, where he oversees the Technology channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer calls Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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