It's the Beginning of the End for the Apple App Store

More

If Apple thinks it can woo iPad owners forever with its shiny, user-friendly apps and its cute matching app store, the company is deluded. Amazon and Walmart have challenged Apple to a duel with the release of the Kindle Cloud Reader and Walmart's Vudu streaming site. Beginning a few weeks ago Apple began enforcing its new in-app subscription rules, demanding a 30 percent cut for all sales directly from e-reader apps, as we reported. Companies like Amazon and now Barnes and Noble removed their links from the app store, refusing to pay up to Apple. But that stinks for readers who now have to go through a few extra taps to buy new reads. And it's extra lame for companies looking to sell their wares to iPad owners, who either have to suck it up and give Apple a large chunk of their sales, or forgo the app store link and inevitably lose some lazy readers. So Apple and its app store win, keeping their delights within the app store walls. But with the release of these independent cloud stores, where users can get the same experience without entering the app store cage, these companies are showing their customers and Apple that they don't need an app store to exist on the iPad.

These services allow Amazon and Walmart to sidestep Apple's 30 percent cut and also benefit their customers, who also avoid any contact with Apple's app store. Both sites were launched as a direct response to Apple's oppressive app store rules. Instead of paying up for direct app store links, Walmart took an alternative anti-app store route, releasing the Vudu streaming site, which bypasses the Apple app store while still providing that same Apple app experience. "It's not an app," Edward Lichty, general manager of Vudu, told Reuters's Alastair Barr. "It's an all-browser experience. But you access it in a similar way."

Read the full story at The Atlantic Wire.

Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

What Is a City?

Cities are like nothing else on Earth.


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

What Is a City?

Cities are like nothing else on Earth.

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Technology

Just In