In a relatively short time, Twitter has grown from a small service used by a handful of early employees to a platform that delivers more than 200 million tweets every single day. I'm on my Twitter account for a majority of the day and access it through Tweetdeck, a client that lives on my desktop. It's been days since I last navigated to the actual Twitter website; I usually only visit when I want to search for a specific user. But we all use Twitter differently. Aware of that, Lab42 surveyed 500 people to assemble a bigger picture of how Twitter is used. The results of that survey are presented in the infographic embedded below.
Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:
- More than one-third of those surveyed said that they access Twitter multiple times a day. Only five percent visit "a few times per month."
- Most people surveyed (64 percent) use Twitter.com to access their accounts. Another 16 percent use a mobile application, with a smaller number accessing Twitter through a third-party client.
- When asked which of the following best describes why they decided to join Twitter in the first place, one-third of survey respondents said they joined at the recommendation of a friend. Another 30 percent joined "to see what it was all about," with others joining to follow celebrities or brands or because of a class project.
- To find new users worth following, most survey respondents (69 percent) indicated that they rely on suggestions from friends. Nearly half use (or also use) searches and recommendations from Twitter. Additionally, 31 percent of respondents follow new users because of promoted tweets.
- One in ten people don't know what a hashtag is, according to the Lab42 survey.
Check out more Infographics on the Technology Channel.