How a Fake Apple Store Sparked the 'Fake Store in China' Craze

More

On July 20, an American living in the Chinese city of Kunming published a post on her personal blog that would become an Internet sensation in a matter of hours: a series of photos documenting elaborate fake Apple stores she'd discovered. As the blogger wrote three days after the original post, "Reuters is claiming that the story has been been picked up by nearly 1,000 media outlets--and I can tell you that I have personally been contacted by every major news source in the U.S. and Europe, included the AP, AFP, CNN, BBC, ABC, NBC, and other similarly acronymed outfits." Reporters scrambled to speak with employees at the fake stores while furious customers demanded refunds. Chinese authorities even inspected around 300 shops in Kunming in response to the blog post, shuttering two ripoff Apple stores for not having official business permits (curiously, there was no mention of copyright violations).

Almost two weeks later, the craze over fake Western stores in China is still spreading, with reporters turning up more examples of blatant brand-copying. Analysts are parsing the larger meaning of the episode--highlighting everything from fundamental piracy problems to lessons for Apple to insights on the "power of design." In an article today on how Chinese counterfeiters are increasingly pirating entire Western retail outlets, Reuters points to the 11 Furniture store in Kunming, which aims to "hijack the Ikea experience."

Read the full story at The Atlantic Wire.

Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Technology

Just In