Where Ideas Come From: Inside Scoutmob's Headquarters

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This is part of an occasional photo feature that takes you inside the headquarters of today's top tech companies, from the big multinationals to the young startups of Silicon Valley. If you'd like to participate, or have a company to suggest, email me at njackson[at]theatlantic[dot]com.

About a year and a half ago, the guys behind Skyblox, a Wi-Fi provider based in Atlanta, switched directions to launch Scoutmob. "Wi-Fi was a decent business for us, but the more we dove into the local online advertising space, the more we realized that there were much more powerful and scaleable business models," Scoutmob's founder David Payne said at the time. In particular, the company saw how well Groupon was doing -- how fast it was growing, how it was being valued -- and decided to develop something similar.

Enter Scoutmob. To differentiate themselves from the competition, Scoutmob's team focused their efforts on mobile. Scoutmob sends its subscribers, in a growing number of cities around the country, a daily email offering one exclusive local deal. Interested? Have the discount sent directly to your smartphone -- nothing to download, nothing to print. Like Groupon, though, Scoutmob has a unique voice that is found in everything they do, from the descriptions of the deals they offer to they way their decorate their office, which, as I was warned in a series of emails, is filled with "hidden mustaches."

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Nicholas Jackson is a former associate editor at The Atlantic.

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