Video of the Day: 'We'll Always,' Apple's New iPad 2 Commercial

About a month ago, I wrote a piece supporting Apple's then-new television commercial. "You won't even hear the words Apple or tablet or iPad" in this 30-second spot, I wrote. "'Now, we can watch a newspaper, listen to a magazine, curl up with a movie and see a phone call,' the deep-voiced narrator tells you. 'Now, we can take a classroom anywhere, hold an entire bookstore and touch the stars. Because now, there's this.'" Just this. No further specifications, no mention of memory or hard drive space or Wi-Fi or ports and plugs. The tablet isn't a device we need; we're buying them because they're beautiful and they make our lives easier. Apple gets that more than any other company with a tablet currently on the market.

That same narrator is back with this, Apple's newest commercial. It's another 30-second spot and all it shows us is more ways the iPad offers a newer, more convenient way of doing the things we're already doing. The old ad showed models watching movies, reading newspapers and making phone calls; the new ad, called "We'll Always," shows that, with the iPad 2, you can also telecommute, make home videos, share photos, find dinner recipes, stream sports programs and get lost in a good book.

Watch other Videos on the Technology Channel.

Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

The Blacksmith: A Short Film About Art Forged From Metal

"I'm exploiting the maximum of what you can ask a piece of metal to do."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

Video

The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

More in Technology

Just In