Video of the Day: 'We'll Always,' Apple's New iPad 2 Commercial

About a month ago, I wrote a piece supporting Apple's then-new television commercial. "You won't even hear the words Apple or tablet or iPad" in this 30-second spot, I wrote. "'Now, we can watch a newspaper, listen to a magazine, curl up with a movie and see a phone call,' the deep-voiced narrator tells you. 'Now, we can take a classroom anywhere, hold an entire bookstore and touch the stars. Because now, there's this.'" Just this. No further specifications, no mention of memory or hard drive space or Wi-Fi or ports and plugs. The tablet isn't a device we need; we're buying them because they're beautiful and they make our lives easier. Apple gets that more than any other company with a tablet currently on the market.

That same narrator is back with this, Apple's newest commercial. It's another 30-second spot and all it shows us is more ways the iPad offers a newer, more convenient way of doing the things we're already doing. The old ad showed models watching movies, reading newspapers and making phone calls; the new ad, called "We'll Always," shows that, with the iPad 2, you can also telecommute, make home videos, share photos, find dinner recipes, stream sports programs and get lost in a good book.

Watch other Videos on the Technology Channel.

Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Saving the Bees

Honeybees contribute more than $15 billion to the U.S. economy. A short documentary considers how desperate beekeepers are trying to keep their hives alive.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In