Spotify's Virgin Deal Is Much Bigger News Than Its U.S. Arrival

More

Mark Zuckerberg's favorite music streaming site, Spotify, will open its doors to American users as early as next week. But in the United Kingdom, the Swedish startup just secured a potentially game-changing contract with Virgin Media to offer their services directly through broadband, cable television, and telephone lines. This means that Spotify customers, both free and paid, will be able to access the cloud music service from set-top boxes and home phones, but more importantly, the deal will allow Virgin to bundle Spotify with their broadband packages. Virgin executives hope the ease of access will clamp down on music piracy.

"If you bundle it in with broadband, consumers are more inclined to buy it," Virgin's regulatory chief Matt Rogerson told ZDNet UK on Wednesday. "In Sweden, [Spotify has] had a real impact in the reduction of piracy."

Read the full story at The Atlantic Wire.

Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Technology

Just In