After an impressive month of explosive growth, reaching 20 million users in three weeks, Google+'s traffic numbers are falling.
Bloomberg reports. Total Google+ visits fell 3 percent in its fourth week of life; the week before that Google+ visits had risen 283 percent. Fewer new users is bad news for a site that hopes to beat Facebook's 750 million mark. But perhaps even more worrying, average time spent on the site declined from five minutes to 15 seconds, meaning the millions that have accounts don't really use it.
Initially, Google enticed users onto the site. They made it seem like a privilege to have an invite. They wowed the tech community with their privacy settings and circles. But the allure of a shiny new social network has worn off, argues TechCrunch's MG Siegler.
Read the full story at The Atlantic Wire.