Infographic: Who Is Using Twitter, How Often, and Why?

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Who is using Twitter? Well, just about everybody -- at least in some sense. While only eight percent of the U.S. population has signed up for a username (far fewer than the 50 percent or so that have a Facebook account), the demographics are fascinating. The short-form messaging service has managed to capture users from just about every age group at all education and income levels.

"Since Twitter launched in 2006, it's enjoyed tremendous growth around the world," explains the introduction to a new infographic released by BuySellAds. "Both private Internet users and public corporations have embraced the microblogging site to share news, photos, links and more. Here, we explore who tweets, why they do, what they share and how often they do it."

Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:

  • Eight percent of U.S. Internet users are on Twitter.
  • More than 20 million U.S. adults access Twitter at least once a month and more than 170 million tweets are sent every day.
  • Younger users (ages 18-29) are more likely to use Twitter than older users. The service is also used more heavily by those with a degree or at least some college education (9 percent) than those who only have a high school diploma (5 percent).
  • Though most people use Twitter to keep in touch with their friends, other reasons for using the service differ slightly among men and women. Posting status updates is the second most popular reason women use Twitter, while more men use it to find the latest news.
  • People use Twitter in a variety of ways -- to post updates, locations, photos and more. Forty percent of users share photos, 28 percent share videos and more than half send direct messages, retweet others and share links to news stories.
  • About one-fourth of Twitter users are extremely active, checking in on tweets from others several times a day. About 12 percent of users check Twitter just once a day, five percent 3-5 times per week and 12 percent 1-2 days per week.
  • Of the millions of tweets created every day, 71 percent produce no reason -- replies or retweets. Of all tweets that do get a response, 85 percent only get a single reply.

Check out more Infographics on the Technology Channel.

BuySellAds_TwitterUsers.png

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Nicholas Jackson is a former associate editor at The Atlantic.

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