Infographic: The Most Expensive Keywords in Google AdWords

More

Those little text ads you see next to most of your search results? They make up a large chunk of advertising on Google, which is responsible for 97 percent of the search giant's revenue over the past year. The company is making about $3 billion every month from advertising. And that number continues to climb as more and more people realize that they want to own certain terms.

This new infographic from WordStream looks at the top 20 categories -- combined, they account for about 70 percent of Google's ad revenues -- where companies continue to bid against each other for ownership. To advertise against "insurance," for example, now costs more than $54 for a single visitor. That's what an advertiser pays Google each time that someone clicks on one of their ads.

Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:

  • Of Google's revenue, 97 percent, or $33.3 billion from the third quarter of 2010 through the second quarter of 2011, is from advertising.
  • The number one keyword on Google AdWords is "insurance," which brings in up for $54.91 per click. Top sample queries: "auto insurance price quotes," "ca automobile insurance," "building contents insurance," "buy car insurance online," "life insurance comparison quotes."
  • The number two keyword on Google AdWords is "loans," which brings in up for $44.28 per click. Top sample queries: "consolodate [sic] graduate student loans," "fixed home equity loan rates," "cheapest homeowner loans," "fixed rate secured loans."
  • The number three keyword on Google AdWords is "mortgage," which brings in up for $47.12 per click.
  • The number four keyword on Google AdWords is "attorney," which brings in up for $47.07 per click.

Check out more Infographics on the Technology Channel.

728where-does-google-make-its-money.jpg

Jump to comments
Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

What's the Number One Thing We Could Do to Improve City Life?

A group of journalists, professors, and non-profit leaders predict the future of livable, walkable cities


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Technology

Just In