How Twitter Is Easing You Into Seeing Advertising

Ads will now appear in your Twitter stream, the company announced in a blog post today. Annoying advertisements interrupting the pure Twitter stream free of paid promotion (even if heavy on self-promotion)? Cue the outrage. Wait, where's that outrage? So far criticism as been mild or nonexistent. "It's not the full-fledged ad invasion that you might be fearing," explains Techland's Jared Newman. And that may exactly be the point. The last few times Twitter introduced advertising onto their service, there were howls of outrage. Back in March Twitter quickly nixed an earlier attempt, the QuickBar, an addition to their mobile app, which would show users sponsored trending topics. Tweeters hated on it, deeming it the #dickbar. Twitter completely removed the QuickBar from its app. 

But if the microblogging network ever wants to make serious money, it is going to have to convince users to accept seeing advertising in some forms.

Read the full story at The Atlantic Wire.

Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in Technology

Just In