Google Hires 12 Lobbying Firms Before FTC Antitrust Investigation

More

Twelve! Count 'em up. In light of the Federal Trade Commission's forthcoming antitrust investigation into Google, the search behemoth is reportedly hiring a dream team of D.C. lobbying might, including Akin, Gump; Bingham; Capitol Legislative Strategies; Chesapeake Group; Crossroads Strategies; Gephardt Group; Holland & Knight; Normandy Group; Prime Policy; The First Group; The Madison Group; and the Raben Group, reports The Hill.  "We have a strong story to tell about our business and we've sought out the best talent we can find to help tell it," a Google spokesperson tells the newspaper. Of course you do, Google. So what does the Internet search company really need twelve independent firms for? Here's a look at the regulatory hurdles that could be keeping K Street busy in the coming months:

The FTC investigation  As we reported previously, the FTC's investigation could apply to any number of Google's businesses, but primarily, it's concerned with its core business: search and advertising. It's inspired by the complaints of Internet businesses whining that Google privileges its own web services in search results and downgrades the results from smaller competing firms. "By making a site more or less likely to rise to the top of its search results, Google theoretically could affect how much traffic a Web site got and therefore how much it could charge for advertising," reported The New York Times last week. A major group pushing for this is Fair Search, a coalition of Internet companies including Microsoft, Expedia and Trip Advisor "taking a stand against Google's unfair practices."

Read the full story at The Atlantic Wire.

Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Technology

Just In