Goodbye, Blogger: Google Will Rebrand the Platform for Google+

With an all-in bet, the search giant will rename one of its most popular products in anticipation of Google+'s public launch in July

GoogleBlogger-Post.jpg

Once one of the most popular individual blogging platforms in the world, Blogger is being rebranded by Google in an effort to push more of its users to Google+, the search giant's new social sharing service that is being positioned to take on Facebook, Twitter and other hugely popular networks. Picasa will also be retired, as will a number of other non-Google brands over the next six weeks, according to Mashable.

"Blogger and Picasa aren't going away, of course -- they're two of Google's most popular products," Mashable's Ben Parr reported. "Instead, according to two sources familiar with the matter, Google intends to rename Picasa 'Google Photos' and Blogger will become 'Google Blogs.' Several other Google brands are likely to be affected, though our sources made it clear that YouTube would not be rebranded."

Google has rebranded other properties in the past. When executives acquire an outside company to pick up users, talent and software, they often consider changing the name to fit under the Google umbrella. For example, JotSpot, picked up in 2006, was rebranded as Google Sites two years later, according to Mashable. Google Voice, another hot launch, originally functioned under the name GrandCentral, a VOIP platform that Google bought in 2007.

There are consequences to this, of course. Did all of the users of GrandCentral migrate over when the product becomes Google Voice? We don't know. Will all of the users of Blogger feel comfortable when their beloved platform becomes Google Blogs "in a month to a month and a half"?

That's the date Mashable figures the rebranding will take place. And it's timed to coincide with the official public launch of Google+ scheduled to take place on or before July 31, the same day that all private Google Profiles will cease to exist.

Image: Creative Commons.

Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

Video

Playing An Actual Keyboard Cat

A music video transforms food, pets, and objects into extraordinary instruments.

Video

Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

Video

The Man Who Built a Forest Larger Than Central Park

Since 1979, he has planted more than 1,300 acres of trees.

More in Technology

Just In