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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Artist Commandeers Apple Store Computers for Guerilla Art Project

By Alexis Madrigal
Jul 6 2011, 9:59 AM ET Comment

File this art project under things that are creepy but interesting. Kyle MacDonald created an app that snapped photos of people who were using computers in Apple's retail locations in New York, and uploaded them to his site. He logically called the project, People Staring at Computers. Here he explains in a little more depth:

I wrote a simple application that took one picture every minute. If it found a face, it uploaded the photo to my server. I installed the app around NYC over three days, collecting more than a thousand photos. Before sharing the photos online, I decided to exhibit them in the same places they were originally captured.

So I wrote another app that could be remotely triggered after being installed on all the computers in one location. When the app starts up, it takes a picture and slowly fades in that photo. A moment later, it starts cycling through older photos.



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