The newsmaking machinery of a newspaper is a lot more valuable than the newspaper itself. All the local data that exists within the newsroom and that is generated by reporting is way more valuable than the collection of stories that they produce each day. There is a yawning gap between the value that's on offer to purchase or read and the total value of the enterprise.

One reason is that the package of the newspaper, even online, is organized solely around time. All the stories appear in the same place because they all happened to be published on the same day. That's fine when you have to print something on paper. You have to make that decision for practical reasons. But it's not the system I'd design if I could start from scratch, assuming the Internet.

A new app, not quite released, clarifies what I'm talking about. It's called Tackable and it displays local news on a map, along with context from social media. Robert Scoble interviewed a founder earlier this month on Building43.

Take a look at the video below. My takeaway is that newspapers could continue do almost exactly what they're doing but unlock more value because of the context in which the news is presented and how it's linked to the outside world. And apps like Tackable might help them do it without building any of their own technology.

Via Tomaslov Savov