A Powerful Tool for Local Journalism: Contextualized News on a Map

The newsmaking machinery of a newspaper is a lot more valuable than the newspaper itself. All the local data that exists within the newsroom and that is generated by reporting is way more valuable than the collection of stories that they produce each day. There is a yawning gap between the value that's on offer to purchase or read and the total value of the enterprise.

One reason is that the package of the newspaper, even online, is organized solely around time. All the stories appear in the same place because they all happened to be published on the same day. That's fine when you have to print something on paper. You have to make that decision for practical reasons. But it's not the system I'd design if I could start from scratch, assuming the Internet.

A new app, not quite released, clarifies what I'm talking about. It's called Tackable and it displays local news on a map, along with context from social media. Robert Scoble interviewed a founder earlier this month on Building43.

Take a look at the video below. My takeaway is that newspapers could continue do almost exactly what they're doing but unlock more value because of the context in which the news is presented and how it's linked to the outside world. And apps like Tackable might help them do it without building any of their own technology.

Via Tomaslov Savov

Presented by

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Technology

Just In