It's an old argument, but one that has picked up steam in recent days: Is Facebook positioning itself to topple Google, the only other huge competitor in its space at the moment? The Atlantic Wire's Ujala Sehgel surveys the tech blogs:

Google's Internet monopoly is certainly something to be envied. In the words of Ben Elowitz at TechCrunch, Google "had the most impressive dataset the world had ever seen; the most sophisticated algorithm to make sense of it; an audience of a billion users expressing their interest; and more than a million advertisers bidding furiously to reach those consumers at just the right moment." But is its crucial search feature vulnerable to Facebook?

According to Elowitz, yes. Google is vulnerable precisely because its dataset is, as he puts it, "dead." Its search algorithm analyzes the pages and links that users have left behind, but it has almost no first-hand knowledge of any of the users who created this content. The users are all anonymous. Facebook, on the other hand, "has created a platform that knows more than 600 million people, complete with identity, interests, and activities online."

Read the full story at The Atlantic Wire.