Video of the Day: Going Inside the Google Search Test Lab

Kym McNicholas sat down with Google's Jon Wiley, the lead designer of Google Search, for a behind-the-scenes look at how the search giant constantly improves upon the look of its website. Lucky for you, as part of Forbes' video network, she brought a camera crew with her.

Asked how he and his team come up with the design of Google Search, Wiley offers the following: "Almost all the changes you see on Google Search are because of our users. We listed to our users as much as we possibly can and the way we listen to our users is we bring them in here." "Here" being the room in which he and McNicholas are sitting for the video, which you can watch in full below. It's a simple room outfitted with computer stations where random Google users can test run features both new and old.

"Generally what happens is that our users come in and we run them through a series of tasks -- search tasks. And we see how they're using the product. If there's a particular feature that we're trying to test that day, we'll focus on that," Wiley added. "Here, in this room, the team -- the engineers, designers, product managers, etc. -- they observe the user, they take notes. It's a very humbling experience, often. Users come in and they correct us and they show us that there are issues."

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Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

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