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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Lady Gaga's Forthcoming Social Platform: Backplane

By Alexis Madrigal
Jun 6 2011, 8:24 AM ET Comment

Is the the superstar planning to use her considerable influence to help build a social network for athletes and other entertainers?

LadyGagaWiki-Post.jpg

Tucked inside a profile of Lady Gaga's manager, Troy Carter, the New York Times revealed that a Gaga-backed social network called Backplane is on the way. The article gave no real details on what the site might be and Blackplane.com isn't up yet. Still, Carter dropped a couple of hints about how it might work:

The company, which has not yet been unveiled, is a platform meant to power online communities around specific interests, like musicians and sports teams, and to integrate feeds from Facebook, Twitter and other sites.

"Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level," Mr. Carter said, sounding less like a pop star's manager and more like an entrepreneur delivering the typical elevator pitch. "We needed a more concentrated base."

So, perhaps it will look like Flavors.me for superstars and sports teams, especially if you consider the name of the site. A backplane, Wikipedia explains, "is a circuit board that connects several connectors in parallel to each other."

Image: Wikimedia Commons.



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