Infographic: Smartphones and the Mobile Commerce Revolution

If you missed the e-commerce wave and are only now starting to buy more of your goods and services online than you are in face-to-face transactions, don't celebrate yet. Just as you've caught up, a new wave is getting started. It's been called m-commerce and it's the increasing use of smartphones to make shoppers better informed of their options. Outlets, prices and comparison charts are all only a few clicks away now, whether you're sitting at home or wandering through the aisles.

The Microsoft Tag team put together the infographic presented below on the mobile revolution. It breaks down mobile shoppers into two categories -- heavy shoppers and light shoppers -- and explains how their habits are changing thanks to the smartphone revolution.

Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:

  • Some of the various methods we now have to gather information: read a review, discuss on a social network, make shopping lists, collect loyalty payments, join an online chat, look up location-specific coupons, view store locations using Maps, read more info, compare different products, etc.
  • Light mobile shoppers have a narrow outlook towards mobile with regards to shopping and see their phone primarily as a mini computer.
  • Heavy mobile shoppers, on the other hand, love their phones and are really into mobile shopping. They do everything on their phones: Share photos, check news, download music and shop.
  • Shopping habits are changing rapidly. In 2009, world e-commerce sales via mobile totaled $1.2 billion. In 2015, that number is predicted to hit $119 billion.
  • It is expected that, in two years, half of Groupon's business will come from mobile users.
  • More than half -- 51 percent -- of smartphone users are more likely to purchase from retailers with a mobile-specific website. However, only 4.8 percent of retailers have developed such sites.

Check out more Infographics on the Technology Channel.

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Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

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