How Did the Empire State Building 'Go Rainbow' So Quickly?


ImhTK.jpgLess than an hour after the New York legislature passed a marriage equality bill 33 to 29 during a late session on Friday, Twitter started filling up with messages about how the Empire State Building had "gone rainbow." "OK, pictures of rainbow Empire State Building are getting me misty," screenwriter Diablo Cody wrote. "A rainbow shines on the Empire State and the Empire State building tonight!," another tweet read. And another: "Empire state building goes rainbow. Go us!"

A lot to celebrate. But wait a minute. How was the staff at one of the most iconic buildings in all of New York able to so quickly light up the exterior with the colors of the Gay Pride flag?

As it turns out, those responsible for the building have been prepared. And not necessarily because they anticipated that the bill would finally pass on Friday night. They were ready to flick the switch because the lights had been changed or installed more than six months ago when the building was last seen sporting that fabulous purple and red glow. Not for Gay Pride, which is celebrated in June across the United States, but for a Furthur show, according to Phish message boards.

A rock band founded in 2009 by Bob Weir and Phil Lesh, members of the Grateful Dead, Furthur played at the Madison Square Garden in November of last year. The Empire State Building was made to shine like a rainbow at night in honor of Jerry Garcia, the Dead's frontman until he passed away in 1995 at the age of 53.

Update, 6/25 11:15 a.m.: This note is meant to clarify a few points in response to the comments below. The attached photo was released by Edelman, a large public relations firm, in preparation for Pride weekend in New York City under a Creative Commons license. A.M. Saddler sent in a photograph that he took during the Furthur concerts late last year. Available here, it shows what the Empire State Building looked like on those nights -- which is also what it looked like on Friday night in celebration of Gay Pride.

Chris Frederick, the managing director of Heritage of Pride, the organizers responsible for NYC Pride, wrote in to note that his group negotiated with the building months in advance. "We typically always do lavender but for the first time ever we were able to have them do rainbow," Frederick said. "It was our decision to turn it rainbow and coincidentally it was the right decision."

My assumption here, though I do not have proof of this as the building's management is famously tight-lipped about its decisions to illuminate the Empire State Building (see the Mother Teresa controversy), is that Heritage of Pride was only able to plan for a rainbow building this year (despite the upgraded lighting system, which still has limitations, that was installed in 2007) because of the no-expenses-spared nature of the Jerry Garcia tribute in November.

Image: Creative Commons.

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Nicholas Jackson is a former associate editor at The Atlantic.

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