Beautiful People Spends $100,000 to Remove 30,000 Ugly People

When a virus dubbed "Shrek" was unleashed on the dating service, thousands of people were accidentally allowed to pay for membership

BeautifulPeopleGrab-Post.jpg

It's really hard to be a beautiful person. You see, if you're always looking good, you're always getting looks. The beautiful people have to fend off advances by lesser, uglier people all of the time; they deserve much better. And Greg Hodge and Robert Hintze have provided a way for them to get it -- and they're willing to pay to defend it.

"We have to stick to our founding principles in only accepting beautiful people."

Beautiful People, a dating website for lookers with more than five million members in several countries, was launched in Denmark in 2001 by Hodge and Hintze. The founders are quite controversial; they've been profiled before saying incendiary things about how they -- and others -- look. "No uglies allowed," they told the Toronto Star about their website when it spread to Canada. But they're not actually that strict in practice. Their customers are for them. Any new applicants vying for inclusion among the Beautiful People are presented to existing members, who rate them on a scale of 4, ranging from "No definitely NOT" to "Yes definitely." If you make the cut, you're given two days to decide if you want to pay for the privilege of joining. Even then, though, your membership is not guaranteed.

Some uglies were able to slip through the cracks last month when an angry former employee or one of the roughly 5.5 million people who have been rejected by the Beautiful People unleashed a virus. Quickly dubbed "Shrek," after the movie about how looks don't matter, the virus allowed approximately 30,000 people who were awaiting their rating into the site. But all of those people, who believed that the existing members of Beautiful People had accepted them into their community, had another thing coming. 

After Hodge and Hintze realized what had happened, they booted, at a cost of more than $100,000 to their site, all of those new members. "We have to stick to our founding principles in only accepting beautiful people -- that's what our members have paid for," Hodge told the Guardian. "We can't just sweep 30,000 ugly people under the carpet." He did note, though, that it was a "very embarrassing day" for Beautiful People, and said he felt "very sorry" for the "unfortunate people who were wrongly admitted to the site and believed, albeit for a short time, that they were beautiful."

Giving up subscription revenue -- 4,500 of those 30,000 people had already paid for a $25/month membership to the site -- is nothing new for Beautiful People. Last year, according to the Guardian, about 5,000 people were booted from the dating service because it looked like they had put on too much weight over the Christmas holiday.

Image: Beautiful People.

Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In