The Rationale for Twitter's $40 Million TweetDeck Purchase

More

Twitter has acquired the popular Twitter client TweetDeck for around $40 million "in a mix of cash and stock," reports CNN. At The Atlantic Wire, John Hudson examines Twitter's motivation to acquire the almost ubiquitous platform and the potential outcome of the sale:


So why did Twitter purchase a client that the company could've presumably built on its own? For one, many of Twitter's power users use TweetDeck, says Trevor Mogg at Digital Trends. "Owning a client like TweetDeck means Twitter now has direct access to its users, among the most active in the Twitter community, which could help with efforts to monetize the microblogging site at some point in the future," he writes. "Despite its huge popularity, Twitter hasn't yet found an effective way to actually make any money."

Read the full story at The Atlantic Wire.

TheAtlanticWireBanner.jpg


Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Technology

Just In