The Rationale for Twitter's $40 Million TweetDeck Purchase

Twitter has acquired the popular Twitter client TweetDeck for around $40 million "in a mix of cash and stock," reports CNN. At The Atlantic Wire, John Hudson examines Twitter's motivation to acquire the almost ubiquitous platform and the potential outcome of the sale:


So why did Twitter purchase a client that the company could've presumably built on its own? For one, many of Twitter's power users use TweetDeck, says Trevor Mogg at Digital Trends. "Owning a client like TweetDeck means Twitter now has direct access to its users, among the most active in the Twitter community, which could help with efforts to monetize the microblogging site at some point in the future," he writes. "Despite its huge popularity, Twitter hasn't yet found an effective way to actually make any money."

Read the full story at The Atlantic Wire.

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