The Rationale for Twitter's $40 Million TweetDeck Purchase

More

Twitter has acquired the popular Twitter client TweetDeck for around $40 million "in a mix of cash and stock," reports CNN. At The Atlantic Wire, John Hudson examines Twitter's motivation to acquire the almost ubiquitous platform and the potential outcome of the sale:


So why did Twitter purchase a client that the company could've presumably built on its own? For one, many of Twitter's power users use TweetDeck, says Trevor Mogg at Digital Trends. "Owning a client like TweetDeck means Twitter now has direct access to its users, among the most active in the Twitter community, which could help with efforts to monetize the microblogging site at some point in the future," he writes. "Despite its huge popularity, Twitter hasn't yet found an effective way to actually make any money."

Read the full story at The Atlantic Wire.

TheAtlanticWireBanner.jpg


Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

Where the Wildest Things Are

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where the Wild Things Go

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Adults Need Playtime Too

When was the last time you played your favorite childhood game?

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Technology

Just In