Sustainability News Comes to the iPhone: The Original G App

A new iPhone application harnesses technology to keep us informed about green solutions that, ideally, aren't high-tech at all

My friend Steve Mouzon has built an iPhone application that aggregates hand-picked news and discussion about sustainable cities, towns, neighborhoods, and buildings. Check out the Original G app at the iTunes store, here.

Some places attempt to be green using advanced technology to compensate for what would otherwise be unsustainable design or circumstances. To imagine an extreme hypothetical example, what if the indoor ski slope in desert-hot Dubai (yes, there really is one) were kept cool with electricity obtained from renewable sources, transmitted via efficient lines, and precisely calibrated to match peak-hour use. There aren't many places to ski in the desert, so enthusiasts travel long distances to get there. Now imagine that they use electric cars to get there, perhaps also powered with electricity obtained somehow from renewable sources.

OriginalGreen.jpgOther places, however, are intrinsically green because their location and design follow traditional practices that evolved from, and remain well suited to, their particular climate and geography. Imagine a house built of locally sourced materials and crafted to take maximum advantage of shade in the summer and sun in the winter, with thick walls to provide natural insulation. Now imagine a cluster of such houses in a walkable community where many daily needs can be met on foot. The community doesn't need or use as much electricity, or technology, because it takes advantage of the wisdom of the ages, which evolved before there was very much of either.

Steve coined the wonderful phrase "original green" to describe "the sustainability that existed before the Thermostat Age," or what we can learn from traditional practices that created environmentally sound communities and structures because, well, they had to. People intuitively love "original green" places, because they are so fundamentally in tune with their environment and function. He uses the phrase "gizmo green" to describe places that are heavily dependent on technology to meet environmental objectives.

From the app's page on the iTunes store:

[Original Green] is far broader than today's Gizmo Green discussions, and begins by building sustainable places, then sustainable buildings. Sustainable places are nourishable, accessible, serviceable, and securable. Sustainable buildings are lovable, durable, flexible, and frugal.

I refer frequently to Steve's writing and architectural practice, because it makes so much sense and because his writing is so accessible. You can learn much more about it in his excellent book and blog. But for additional street cred with your enviro-hipster friends, Original G will also enable you to keep up to date on sustainable placemaking (with commentary by a number of writers, including yours truly) right there on your phone.

This post also appears on NRDC's Switchboard.
Images (top to bottom): Lucy Nicholson/Reuters; iTunes

Presented by

Kaid Benfield is the director of the Sustainable Communities and Smart Growth program at the Natural Resources Defense Council, co-founder of the LEED for Neighborhood Development rating system, and co-founder of Smart Growth America. More

Kaid Benfield is the director of the Sustainable Communities and Smart Growth program at the Natural Resources Defense Council, co-founder of the LEED for Neighborhood Development rating system, and co-founder of Smart Growth America. He is the author or co-author of Once There Were Greenfields (NRDC 1999), Solving Sprawl (Island Press 2001), Smart Growth In a Changing World (APA Planners Press 2007), and Green Community (APA Planners Press 2009). In 2009, Kaid was voted one of the "top urban thinkers" on, and he was named one of "the most influential people in sustainable planning and development" in 2010 by the Partnership for Sustainable Communities. He blogs at NRDC's Switchboard.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus


A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book


The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"


This Japanese Inn Has Been Open for 1,300 Years

It's one of the oldest family businesses in the world.


What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Technology

From This Author

Just In