Infographic: The Demographics of Social Media

More

In the current issue of Advertising Age, the editors presented a lot of aggregated information about social media demographics based on actual user profiles. To make that data more accessible, AdAge's digital team built out this infographic, which breaks down who is using some of the most popular social media services, from Facebook to LinkedIn to MySpace.

Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:

  • Nearly 47 million people in the United States are on LinkedIn, making it by far the most popular country for the professional networking site, though there are millions of users in India, the United Kingdom, New Zealand, Italy and several other countries as well.
  • Nearly six in 10 of all Facebook users live in the ten countries where the site is most popular, including Germany, the Philippines, Turkey and Indonesia.
  • There are more female Twitter users than male Twitter users and the social service is used, predominantly, by those between the ages of 18 and 49. Still, nearly 14 percent of the service is made up of individuals who fall between the ages of 50 and 64.
  • Users who have listed cats as an interest on Facebook are 86.5 percent female, but users who listed baseball as an interest are almost evenly divided between females (45 percent) and males (55 percent).

Check out more Infographics on the Technology Channel.

infographic1.jpg

Jump to comments
Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

A Technicolor Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

Video

What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets

Video

Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.

Video

What Is a City?

Cities are like nothing else on Earth.

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Writers

Up
Down

More in Technology

Just In