Infographic: The Demographics of Social Media

More

In the current issue of Advertising Age, the editors presented a lot of aggregated information about social media demographics based on actual user profiles. To make that data more accessible, AdAge's digital team built out this infographic, which breaks down who is using some of the most popular social media services, from Facebook to LinkedIn to MySpace.

Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:

  • Nearly 47 million people in the United States are on LinkedIn, making it by far the most popular country for the professional networking site, though there are millions of users in India, the United Kingdom, New Zealand, Italy and several other countries as well.
  • Nearly six in 10 of all Facebook users live in the ten countries where the site is most popular, including Germany, the Philippines, Turkey and Indonesia.
  • There are more female Twitter users than male Twitter users and the social service is used, predominantly, by those between the ages of 18 and 49. Still, nearly 14 percent of the service is made up of individuals who fall between the ages of 50 and 64.
  • Users who have listed cats as an interest on Facebook are 86.5 percent female, but users who listed baseball as an interest are almost evenly divided between females (45 percent) and males (55 percent).

Check out more Infographics on the Technology Channel.

infographic1.jpg

Jump to comments

Nicholas Jackson is an associate editor at The Atlantic, where he oversees the Health channel. A former media aggregator for Slate, he has also worked for Encyclopaedia Britannica, Texas Monthly and other publications.

Get Today's Top Stories in Your Inbox (preview)


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Miami: The Next Big Start-Up City?

How the city became a center for innovation

Video

Video

A Brief History of Romantic Comedies

From The Atlantic's Chris Orr

Video

Video

Life in 'the New Arctic'

A moving portrait of a fading landscape

Video

Video

The Rise of New York City

A fascinating look at Manhattan in the 1940s

Video

'I Thought It Was Really Funny, but No One Else Did'

A day with New Yorker cartoonist Joe Dator

Video

New Yorkers: The Winemaker

Make your own wine ... in New York City

Video

What Is Methane Hydrate?

"Flaming ice" is a vast natural energy source

Video

NASA's Time-Lapse of the Sun

Now with epic dubstep music

Video

A Video Letter From the Editor

Highlights from the May 2013 issue

Video

Shaken Not Tuned: Cocktail Experiments

Can a tuning fork improve a cocktail?

Video

Video

The Rise of Environmentalism

Tracking 50 years, from the Love Canal disaster to Greenpeace

Video

Is He Cheating? A 1950s Guide

'That little blonde secretary from the office?’

Video

New Yorkers: Vintage Vacuum-Tube Amps

Risking electric shock to restore old amplifiers

Video

The DIY Piano-Bicycle

Everybody needs a hobby

Writers

Up
Down

More in Technology

In Focus

2013 National Geographic Traveler Photo Contest

Just In