Infographic: The Demographics of Social Media

More

In the current issue of Advertising Age, the editors presented a lot of aggregated information about social media demographics based on actual user profiles. To make that data more accessible, AdAge's digital team built out this infographic, which breaks down who is using some of the most popular social media services, from Facebook to LinkedIn to MySpace.

Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:

  • Nearly 47 million people in the United States are on LinkedIn, making it by far the most popular country for the professional networking site, though there are millions of users in India, the United Kingdom, New Zealand, Italy and several other countries as well.
  • Nearly six in 10 of all Facebook users live in the ten countries where the site is most popular, including Germany, the Philippines, Turkey and Indonesia.
  • There are more female Twitter users than male Twitter users and the social service is used, predominantly, by those between the ages of 18 and 49. Still, nearly 14 percent of the service is made up of individuals who fall between the ages of 50 and 64.
  • Users who have listed cats as an interest on Facebook are 86.5 percent female, but users who listed baseball as an interest are almost evenly divided between females (45 percent) and males (55 percent).

Check out more Infographics on the Technology Channel.

infographic1.jpg

Jump to comments
Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

What Do You See When You Look in the Mirror?

In a series of candid video interviews, women talk about self-image, self-judgment, and what it means to love their bodies


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Technology

Just In