The Atlantic Wire's Adam Clark Estes notes that the blame game between Facebook and Google is just getting started over a story that broke Thursday alleging Facebook executives hired Burson-Marsteller to spread rumors about Google's privacy policies. Speaking to the Huffington Post, Facebook denied that a smear campaign was authorized.

Hiring a PR firm to help write and disseminate negative blog posts about Google certainly sounds like a smear campaign. Burson fessed up to the wrong-doing this morning and pushed blame onto Facebook for requiring them to hide the name of their client. Without casting too much judgment on anyone--PR companies are great at that--Burson said, "Whatever the rationale, this was not at all standard operating procedure and is against our policies, and the assignment on those terms should have been declined."

Read the full story at The Atlantic Wire.