Facebook: Now Serving Over 500 Million Users and 346 Billion Ads

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On his Facebook page, Mark Zuckerberg explains that his social networking site is fashioning a more open world where people can "share what's important to them." Increasingly, the world's advertisers are also leveraging the platform to share what's important to them--to the tune of 346 billion display ad impressions in the first quarter of 2011.

ComScore is reporting today that Facebook doubled the number of ads it delivered during the same period last year.

Read the full story at The Atlantic Wire.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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