Who Wove That Fabric? There's an App for That

The IOU Project uses social technology to help consumers learn about the Indian artisans who make what IOU sells

IOUEDIT.jpg
"Transparency." "Accountability." "Sustainability." "Authenticity." In recent years, these moral ideas have been reduced to fluff-phrases empty of meaning, sprinkled atop just about every Fortune 500 corporate mission statement like some sort of odor-masking miracle candy on a sundae of bollocks. But what if they were to be taken in untainted hands, looked at with new eyes, resurrected with new spirit?

That's what IOU Project is out to do. They produce handmade apparel from fabrics hand-woven in India. Because each textile is unique, you can trace the production process of your particular garment right back to the exact weaver who hand-wove the fabric using the IOU mobile app. The project is part storytelling experiment, part ecommerce venture, part social meeting place for a community that shares these values of authenticity and purpose, bridging centuries-old artisanal traditions with the promise of modern social technology.



"In the rush to automate the world, artisans are being replaced with machines."







Besides having what's easily the most thoughtful visual identity I've seen in a while, IOU also features a number of beautifully filmed, warmly candid videos that capture the people and process behind the project.

IOU Project is still in stealth mode, but you can sign up for a heads-up about the official launch on the site, or follow them on Facebook and Twitter for updates.


This post also appears on Brain Pickings.
Image: YouTube

Presented by

Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In