When Google Smiles Upon You: Instructables Hits 10 Million Monthly Visitors

As the de facto portal to the entire Internet, Google controls the fate of nearly every company that produces content. When the company rejiggered its algorithm earlier this year, we heard some stories about content farmers hurt by the changes. As happy as I am that low-quality sites are being hurt, I'm even happier that high-quality sites like Instructables.com have been helped. Instructables, a repository of guides on how to do stuff, has the flavor of the early Internet. It's very personal and many-to-many, and it's precisely the sort of site that could not have existed before the Internet.

Well, today they announced they'd hit 10 million unique visitors a month, helped to a large extent by the changes in Google's search ranking that increased the site's visibility. Their audience has grown 37 percent over the last year. It's amazing to think what some smallish code changes at Google can do to impact the shape of the Internet, for ill or, in this case, for good.

Presented by

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In