Video of the Day: SOS From Mayor of Minami Soma City

More

Soon after the 9.0-magnitude earthquake crippled the Fukushima Dai-ichi nuclear power plant, the mayor of Minami Soma City, which sits next to Fukushima, issued a call for help over YouTube. The city lacked supplies and had no way to help its citizens as they evacuated their homes,the mayor said. This video was filmed back on March 24, but it continues to resonate as Japan, which was just hit today by another powerful earthquake, continues to struggle with the aftermath.

"The video ... became an instant sensation, and has since drawn more than 200,000 viewers," according to the New York Times' piece about the video, published this morning. "Almost two weeks later, the city hall is still getting phone calls, most from non-Japanese calling from abroad with offers to help. The city has also received hundreds of boxes of food and other supplies from individuals, and truckloads of relief goods from nonprofit organizations."

The success of Katsunobu Sakurai's 11-minute recording, which was filmed with a small digital camcorder, clearly demonstrates the power of social media and its ability to transcend boundaries.

Jump to comments
Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

A Delightful, Pixar-Inspired Cartoon About the Toys in Your Cereal Box

The story of an action figure and his reluctant sidekick, who trek across a kitchen in search of treasure.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Technology

Just In