The White iPhone Is Finally Here

More

WhiteiPhone-Post.jpgAfter nearly a year of delays, Apple is going to start selling its popular iPhone 4 in white sometime in the next few weeks, according to several sources that spoke to Bloomberg. "The new model will be available from AT&T Inc. and Verizon Wireless by the end of April, said one of the people, who asked not to be identified because the plans aren't public," a team of three at Bloomberg reported. "The release was stalled as Apple resolved manufacturing challenges, including paint that peeled under heat, one person said."

The challenges appear to have been resolved and the model, which has been whispered about on tech blogs ever since the iPhone 4 was first released in June, could soon populate store shelves. And many of those stores are ready and waiting. Back in January, VentureBeat reported "that the white iPhone 4 showed up in Best Buy's interner retail systems for a potential March release. And last month, Apple SVP of marketing Phil Schiller tweeted a reminder that the device will be availale in the spring."

Releasing a new version of the phone now could help boost demand while Apple works on the product's next generation replacement. But will Apple, which is struggling to meet demand for its tablet because of longer-than-anticipated lines and supply troubles given the devastating earthquake last month in Japan, handle a spike in iPhone 4 interest?

Jump to comments
Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Technology

Just In