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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.
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Netflix Declares Peak DVD

By Alexis Madrigal

Apr 25 2011, 7:42 PM ET Comment

The Wall Street Journal notes a small but significant milestone in the way people watch TV. The DVD-rental-by-mail business that Netflix began and dominated has reached its peak as more people turn to streaming their entertainment through broadband connections.

Netflix also announced it will pass a milestone during its current quarter, when for the first time it will mail out fewer rental DVDs in its distinctive red envelopes than it did in the same period the prior year. The decline in DVD shipments underscores the speed of the transition Netflix is making to streaming Internet video from mailing physical copies of movies to its members.

Read the full story at the Wall Street Journal.

Via Zach Seward.



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