Highbrow Animated GIFs Starring Supermodel Coco Rocha

More

New York photographer Jamie Beck has turned the GIF into a respected art form, presenting an interesting path for future use

tumblr_ljkk51MscO1qeyuguo1_500.gif

Animated GIFs are celebrated on the Internet because they're tacky and lowbrow (and sparkly). But maybe they don't have to be.

Jamie Beck, a photographer based in New York City, created these highbrow GIFs of Canadian supermodel Coco Rocha and featured them on her "From Me To You" Tumblr. She calls them "cinemagraphs," which are "more than a photo, but not quite a video," according to Rocha.

There's the trifecta of cool -- Tumblr, a supermodel, animated GIFs, oh my! -- but these images present an interesting possibility for the future of GIFs. Maybe they have a purpose beyond adding a little something special to scenes from Star Wars and eyebrows. At least that's how Rocha sees it:

Of course the technology to create GIF's has been around for decades but I believe its potential for both expression and impact, within the fashion world, has yet to be fully explored. Let me put it this way -- film has been around for a century, does that mean that we've exhausted the possibilities?

Wouldn't that be something if GIFs somehow shifted from sparkly Bieber animations you send around the office to a respected art form?

READ MORE:

tumblr_ljkkcvEpfx1qeyuguo1_500.gif

Images: Jamie Beck, From Me To You.

Jump to comments
Presented by

Rebecca Greenfield is a writer based in Brooklyn. She was formerly on staff at The Atlantic Wire.

Get Today's Top Stories in Your Inbox (preview)

Social Security: The Greatest Government Policy of All Time?

It's the most effective anti-poverty program in U.S. history. So why do some people hate it?


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Technology

Just In