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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Actually, This Is the Best Pringles Commercial (Starring Brad Pitt)

By Alexis Madrigal
Apr 6 2011, 5:55 PM ET Comment

Earlier today, I wrote a story about how Pringles got their name and changed the food industry. I included what I hyperbolically claimed on Twitter was the best commercial ever. Well, I stand corrected.

Andrew Martin, the author of the New York Times' article on Pringles, emailed me about my story and pointed out the stupendous Pringles commercial you see embedded above.

It features a young Brad Pitt totally dismayed at running out of Pringles but luckily within leering distance of some hot babes who just happen to have more Pringles. Apparently, Pringles give him (and the babes) some kind of fever, which requires them to dance with Pringles cans.

At the 22 second mark of the video, Brad Pitt does a stupendous Pringle dance that someone must turn into an animated GIF for the Internet's consumption. It'll be bigger than Cameron Diaz feeding Alex Rodriguez popcorn. Yes, that big.



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