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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

The Story Told in Tattoos and on YouTube

By Alexis Madrigal
Mar 8 2011, 10:22 AM ET Comment

In 2003, writer Shelley Jackson asked 2,000 volunteers to get a single word tattooed on their bodies. Together, they formed the story "Skin," but its full text was never published. The pieces of it wandered the earth, occasionally finding each other (two got married) and undoubtedly drunkenly telling new stories about their participation at bars. One died.

This year, she asked the participants (who she calls "words") to upload a short video of themselves reading their words aloud. Then, she cut the 200 words who did so into a new story, which has now launched at Berkeley and online. It's embedded above.

Here's what Jackson told the Los Angeles Times' Carolyn Kellogg about the project:

Skin is ceaselessly remixing itself as its words wander around the world, and in a sense my original story is only one of countless stories that it tells. The video I've put together is one way of gesturing toward that, but it would also be interesting to open up a space for other people to assemble their own stories out of the same material.


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