Radio Penetration Across the U.S. in 1936

5490100084_a2f3911354_b.jpg

Boing Boing reader Bary submitted, via the site's Submitterator feature, this report from 1936 on the state of radio penetration across the United States. Commissioned by CBS as a way for sales representatives to convince potential advertisers that they should invest more money in broadcast, "the book and pamphlet present ownership, listernership broken down by age, sex, income and other demographics," according to Bary.

A preliminary examination of this project indicated that in order to obtain a complete answer, it would probably be necessary to make a very extensive field survey, which would have meant delay and heavy expense. The Committee therefore decided that the interests of all parties concerned would be best served by making the best possible estimate, based on existing figures and on additional data that could be gathered in a reasonable length of time.

Read the full story at Boing Boing.

Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we still save the night sky?

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we still save the night sky?

Video

The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

Video

Desegregated, Yet Unequal

A short documentary about the legacy of Boston busing

Video

Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

Video

Social Media: The Video Game

What if the validation of your peers could "level up" your life?

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Technology

Just In