More Corporations Getting High on a Drug Called Charlie Sheen

More

As we wrote yesterday, companies are trying to take advantage of the Charlie Sheen phenomenon on Twitter without taking on the risk of hiring Sheen as a sponsor.

Ford and Poster Revolution were the first to jump in, but now we have an update to the cravenness watch. A whole host of companies have purchased a turn on the #Winner hashtag.

AMC Theatres is promoting some free stuff contest for the film Beastly. Arby's is shilling for the Angus Three Cheese & Bacon burger. Audi (Audi!) is selling a bunch of its cars including the A3, A8 and R8. And social music startup Songza is promoing itself.

Sheen may not be making money off of his Twitter celebrity, but Twitter sure is. And as Gawker's Adrian Chen asked me last night, "Shouldn't some of the blame be put on Twitter for ACCEPTING the money for Sheen-related hashtags?" And the answer is yes.

If you're keeping score at home, then, here's your list of companies trying to ride the Sheen machine: Ford, Poster Revolution, AMC Theatres, Audi, Arby's, Songza and Twitter itself. Apparently, anyone and everyone can cash in on this guy.

Update 5:06pm: Infiniti has joined the Charlie Sheen profiteering bandwagon.

Jump to comments
Presented by

Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Technology

Just In