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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

MIT Technology Review Publishes Digital Back Issues to 1969

By Alexis Madrigal
Mar 3 2011, 4:04 PM ET Comment

techreview_600.jpg

MIT's Technology Review has published all their back issues to 1969 as PDFs. If you're a subscriber you get full access to the archive. Plebes get all the wonderful covers -- and a 10-page preview.

It looks like HP sponsored the digitization, which makes me wonder why all magazines don't cut similar deals. With the price of scanning having fallen as the size of online audiences have grown, I wonder if we'll see a golden age of digitization of long-running magazines now.

For the advertiser, it's a no-brainer. They get custom integration of some sort that's historically significant and pretty cheap. I mean, digitize Tech Review's archives or create a flash game that will be forgotten in two weeks? That's really about the level of investment we're talking. For the mag, they get paid to expose more of their own content and do history the service of preserving the archives (hopefully with good metadata attached).



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