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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Kevin Kelly Responds to Morozov

By Alexis Madrigal
Mar 4 2011, 3:44 PM ET Comment

We reported yesterday on a deep but scathing review of Kevin Kelly's What Technology Wants by Stanford fellow and tech thinker Evgeny Morozov. At the end of the essay, Morozov made the claim that Kelly merely wanted to hit the speakers' circuit, profiting from his ideas by speaking to corporations. Through a correspondence with Kelly, he copied us on the letter he sent to The New Republic, taking issue with that claim. The letter is reproduced below:

I am honored by TNR's deep, thoughtful review of my book, What Technology Wants, by Evgeny Morozov, which ran in the March 3 issue. It is rare in this twitter-span era when a reviewer reads a book as closely and thoroughly as Morozov did mine. I am grateful for the wonderful scholarly context he added to my popular work. I hope he publishes the details as a history of the idea of technology, a story that is sorely needed.

The only correction I must append to Morozov's review is his conclusion. He writes:

The main reason why Kelly wrote What Technology Wants became clear to me only after I looked at his review of his own book, which was conveniently published on one of his blogs:
Taken together these giga-trends inform the development of technology investment and the choice technological expressions today. These "wants" of technology provide a long-horizon framework for business -- your business. I'll be doing as many talks at companies and organizations about "what technology wants" as I can in the coming months.
  Kelly is not the first technology guru to make a living by selling advice to corporations.
As Morozov is well aware (he wrote a book on it!), the trouble with depending on blogs for facts is that blog entries are fleeting, partial and fragmentary. If he had searched a bit more he would have found the other blog entry where I announced the actual details, which said that I was eager to talk about this book at as many companies and organizations as possible, and would do so for FREE. I had a lot of companies and organizations take me up on the offer. In fact I did about 100 talks on the book and not one was a paid talk. I paid my travel expenses for most of these talks out of my own pocket. My motivation as an author would be familiar to Morozov as author of his own book: to disseminate ideas as widely as possible. If the state of my generosity is an important point in Morozov's review (and it seems to be), he or TNR may want to add an update and correction to reflect the facts.


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