Corporations Try to Ride the Sheen Machine on Twitter

Yesterday, the Red Cross adopted Charlie Sheen's bizarre contention-turned-meme that he has "tiger blood" in a call for blood donors. "We may not collect ," the organization posted to its Twitter feed, "but we know our donors & volunteers have fierce passion for doing good! ." Fair enough, we thought, non-profits have to do what they can to stay in the public's mind.

But then we saw this tweet from McDonald's:

"Despite all the rumors there r no plans 2 bring or mcsushi 2 the US menu. We r working on a new menu item called McWinning."

Winning, if you haven't been following Sheen's linguistic innovations, is his all-purpose catchphrase to denote his awesomeness. It's one of several that companies want to cash in on. Now, Ford has purchased a promoted tweet for the Ford Focus at the top of the #Winning hashtag on Twitter, as you can see below.

winning.jpg

Poster Revolution, a poster retailer, has purchased #TigerBlood and #PlanBetter, Sheen's lamest and most The Secret-sounding invention. They're selling a particularly depressing poster with their promoted tweet. It features a Charlie Sheen face in the style of the famed Barack Obama campaign poster with the word "WINNING" written across the bottom.

This is all depressing.

Update 5:10pm: I think Ford (and future hashtag buyers) should be singled out a little bit here for some extra scorn. Here's why: in purchasing the #Winning hashtag, they get all of the benefits of celebrity endorsement (eyeballs, psychological association) without the risk that when the guy finishes losing his mind, they look bad. That's a bit craven, though I'm *sure* Ford is simply the first company that thought to do it, not the only one.

Update 3/4: As predicted, more and more companies are jumping on the #Winning hash tag.

Presented by

Why Is Google Making Human Skin?

Hidden away on Google’s campus, doctors at a world-class life sciences lab are trying to change the way people think about their health.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Technology

Just In