A Design App You Never Knew You Needed: Martha Stewart's Egg Dyeing 101

More

Another reminder that this is the App Era, in which no task, from finding your car keys to popping virtual bubble wrap, is too small to deserve its own specialized little program: Martha Stewart Living Omnimedia has released an egg-dyeing app with helpful "Basic Recipes," an "Egg Glossary," videos, and more:

For the holidays, MSLO's cookie app for iPad was a very big hit. The more modest, but equally well designed Egg Dyeing 101 for iPhone and iPod Touch is a welcome app that both inspires and instructs.

The app is composed of 101 dyed egg images that also pop up detailed instructions. The eggs can be perused one by one or seen categorized by the way they were crafted (masking with tape, rubber bands, stencils, etc.). The images are luscious. MSLO and creative director Gael Towey successfully bring the brand's signature subtle palette and hi-res detail to this project. The image gallery is just fun and rewarding to browse.

The instructions for crafting the eggs could stand with more illustration, we think. Speaking as a ham-handed egg dyer who desperately needs a true "101" course, more videos would have been appreciated and some step by step images of technique would have been more helpful than the single image and prose walkthrough used in most cases. We found only a few videos altogether, and hoped for more.

Read the full story at min online.

Jump to comments
Presented by

Daniel Fromson, a former associate editor at The Atlantic, is a writer based in Washington, D.C. He writes regularly for The Washington Post. His work has also appeared in Harper's Magazine, New York, and Slate.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Technology

Just In