A Design App You Never Knew You Needed: Martha Stewart's Egg Dyeing 101

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Another reminder that this is the App Era, in which no task, from finding your car keys to popping virtual bubble wrap, is too small to deserve its own specialized little program: Martha Stewart Living Omnimedia has released an egg-dyeing app with helpful "Basic Recipes," an "Egg Glossary," videos, and more:

For the holidays, MSLO's cookie app for iPad was a very big hit. The more modest, but equally well designed Egg Dyeing 101 for iPhone and iPod Touch is a welcome app that both inspires and instructs.

The app is composed of 101 dyed egg images that also pop up detailed instructions. The eggs can be perused one by one or seen categorized by the way they were crafted (masking with tape, rubber bands, stencils, etc.). The images are luscious. MSLO and creative director Gael Towey successfully bring the brand's signature subtle palette and hi-res detail to this project. The image gallery is just fun and rewarding to browse.

The instructions for crafting the eggs could stand with more illustration, we think. Speaking as a ham-handed egg dyer who desperately needs a true "101" course, more videos would have been appreciated and some step by step images of technique would have been more helpful than the single image and prose walkthrough used in most cases. We found only a few videos altogether, and hoped for more.

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Daniel Fromson, a former associate editor at The Atlantic, is a writer based in Washington, D.C. He writes regularly for The Washington Post. His work has also appeared in Harper's Magazine, New York, and Slate.

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