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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

How Word of Mubarak's Resignation Spread on Social Media

By Alexis Madrigal
Feb 18 2011, 11:04 AM ET Comment

SocialReachByHour_revise.png

On February 11, the world watched as Hosni Mubarak was tossed from power after 30 years running Egypt at about 11:00 a.m. Eastern. Naturally, the legions glued to their computers wanted to share the news.

Here, we see data from ShareThis, a company that makes those little icons that sit above posts like this on one million websites. They tracked hour-by-hour sharing via e-mail, Twitter and Facebook. What's interesting here is that the lines don't look as much like each other as you might think.

While the Twitter and Facebook shares have the same rough shape, the details are interesting. Twitter sharing is much spikier, possibly driven by subevents in the overall narrative. And during the key hour in which Mubarak resigned, Twitter and Facebook sharing came very close to intersecting. Turning to the Facebook graph, you realize how big a beast the site really is. Its pattern conforms roughly to U.S. web traffic as a whole, peaking around 1:00 p.m.

But perhaps the most interesting data was that related to e-mail. It's not close to the volume of the social media services (though ShareThis probably doesn't capture all e-mail shares), but it actually peaked in the run-up to resignation and then steadily fell off.

Here are a few of the key moments from that day to refresh your memory:

  • 9:40 am: Egyptian state television says an urgent statement is upcoming
  • 10:15 am: The head of Mubarak's party resigns
  • 11:05 am: Mubarak steps down
  • 12:30 pm: Vice President Joe Biden delivers a speech on Egypt
  • 3:15 pm: President Obama talks about Egypt


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