Apple: We'll Take Glee Over the Super Bowl, Thanks

As I was watching Glee after the Super Bowl (ahem), I noticed that during the show's first commercial break, Apple aired a characteristically slick iPad commercial. They aired no ads during the Super Bowl.

For me, it highlighted that the biggest tech players mostly kept themselves out of The Big Game. Sure, Sony ran an Android gaming ad and Motorola had a strange ad for the XOOM tablet, but there was no hotly anticipated Google ad. No Apple ad (though Verizon did tout the iPhone). Intel, Microsoft, Amazon, eBay, and Nokia all sat it out, too.

About the only interesting tech advertising story was the battle between Groupon and Living Social to outweird each other. Both succeeded, although Groupon's Christopher Guest-directed parodies caused more of an uproar. (Pro tip: never point out the hypocrisies of the American consumer. We *hate* that.)

Presented by

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in Technology

Just In