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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Why We're Always Living in 'The New Normal'

By Alexis Madrigal
Jan 18 2011, 9:09 AM ET Comment

Paul Kedrosky has a wonderful piece for the deep-thinking site Edge.org about shifting baseline syndrome. It explains precisely why thinking that we're living in some anomalous "new normal" is a little silly. We're always living in a new normal, and the cognitive challenge is to remember that things haven't always been this way, nor will they remain this way.

In 1995 fisheries scientist Daniel Pauly coined a phrase for this troubling ecological obliviousness -- he called it "shifting baseline syndrome". Here is how Pauly first described the syndrome: "Each generation of fisheries scientist accepts as baseline the stock situation that occurred at the beginning of their careers, and uses this to evaluate changes. When the next generation starts its career, the stocks have further declined, but it is the stocks at that time that serve as a new baseline. The result obviously is a gradual shift of the baseline, a gradual accommodation of the creeping disappearance of resource species..."

It is blindness, stupidity, intergeneration data obliviousness. Most scientific disciplines have long timelines of data, but many ecological disciplines don't. We are forced to rely on second-hand and anecdotal information -- we don't have enough data to know what is normal, so we convince ourselves that this is normal.

Read the full story at Edge, hat tip to Gregor MacDonald.

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