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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Video of the Day: Really Tiny Tortoises Set to 'Walk Like an Egyptian'

By Alexis Madrigal
Jan 26 2011, 9:26 AM ET Comment

Seattle's Woodland Park Zoo might just understand the Internet. First, they lock up the domain name Zoo.org. Now, to promote their program to save endangered Egyptian (aka Kleinmann's) tortoises, they've put out a video that has that pungent viral smell. Mostly that's because the tortoises are so adorable, even "adorbs" as the kids say. They can be as small as the tip of your thumb.

My guess is that your coworkers will be forwarding this to you any minute, so feel free to beat them to the punch.

Via Chris Mims.



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