The Hassidim of the Consumer Electronics Show

Ideal Sales.jpg

LAS VEGAS -- Walking around the CES showroom floor, there is one specific cultural group that stood out to me. (No, it was not the booth models.) A surprising number of Hassidic Jews seemed to be exhibiting at and walking around the show.

When I wondered about that out loud on Twitter, a variety of New Yorkers told your humble West Coast lifer, "Duh, that's because of B&H." Apparently, B&H Electronics was founded and continues to be run by Hassidim.

"Known as 'Beards and Hats' because of the many Hasidic Jews who work there, B&H has become an authentic New York experience," the Associated Press wrote in 2006. "Shopping there is akin to ordering a pastrami on rye at Katz's Delicatessen."

The AP continued: "Ask how business is going and you get this: 'Baruch Hashem,' or 'Blessed be God' -- meaning, roughly, 'Thanks to God, things are good.'"

Like any successful company, some of its employees have gone on to found their own competitors and variations on the theme. So, now there are several electronics distributors run by Hassidic Jews that are here at CES.

I stopped to chat with Asher Shtesl, the CEO of one such company, Ideal Sales of Brooklyn, New York. They're a classic middleman operation: they buy from the manufacturers and they sell to independent electronics stores. They've long focused on photographic equipment but have been expanding their reach into more general electronics. Shtesl said he's built his business from a basement operation 10 years ago into a "multimillion dollar" enterprise now.

And how does being Hassidic impact the business? "People look at us as very honest people," he offered.

Image: Shtesl is flanked by his salesmen Joel Fischbein (left) and Leo Kish (right).

Presented by

Never Tell People How Old They Look

Age discrimination affects us all. Who cares about youth? James Hamblin turns to his colleague Jeffrey Goldberg for advice.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Never Tell People How Old They Look

Age discrimination affects us all. James Hamblin turns to a colleague for advice.

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Video

Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

More in Technology

Just In