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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Chart: Obama Calls for 1 Million Electric Vehicles, but Is That Enough?

By Alexis Madrigal
Jan 26 2011, 12:11 PM ET Comment

Scale Problem.jpg

In his State of the Union Speech, President Barack Obama said the U.S. should aspire to putting one million electric vehicles on the road by 2015. 1,000,000! That's a lot of zeroes, it would seem. It seems like a very ambitious target.

But here's the problem. A million vehicles wouldn't come close to transforming our transportation infrastructure. Above, I've plotted some important numbers on a logarithmic scale. That means that every tick mark is 10 times what the previous tick mark was. Ten times! At the bottom, you see Chevy Volt and Nissan Leaf sales, which appear to have come in around 350. Next up, you have the number of EVs on the road in 2007 [xls], the last year the Department of Energy made numbers available. Then, you've got Obama's number. Note that the number of cars sold each and every year is a full order of magnitude larger than Obama's call. And then we've got the really big number, which represents the enormity of our legacy system. There are something like 250,000,000 vehicles on the road in the United States.

I'm not saying that things don't change or that entrepreneurs and scientists working on electric vehicle technologies should give up. But I observe two things from this chart: 1) We've got a long, long, long way to go in electrifying our transport; 2) Any notion that a one million EV goal is too ambitious doesn't take into account the enormity of the challenge. If you're an EV supporter, this seems like a bare minimum goal. If the time to deploy electric cars is really now, we need millions per year, not a million over four years.



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