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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.
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Best Brand Name for a Camera Company Ever: Cansonic

By Alexis Madrigal

Jan 6 2011, 7:58 PM ET Comment

Cansonic.jpg


Let's say you're a fledgling Chinese camera company, and you want a name that commands respect. What do you do? Well, Canon is a pretty good camera company, you know that. And Panasonic is also a pretty good camera company. So, put them together and you get: Cansonic. The only thing better than the name is the puzzling tagline, "Can be colorful," as if at other times, it may not be so colorful.

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