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Nicholas Jackson

Nicholas Jackson - Nicholas Jackson is an associate editor at The Atlantic, where he oversees the Health channel. A former media aggregator for Slate, he has also worked for Encyclopaedia Britannica, Texas Monthly and other publications.

A First Look at The Daily, Murdoch's iPad Newspaper

By Nicholas Jackson
Jan 13 2011, 3:25 PM ET Comment

After poking around in the source code for TheDaily.com, the companion website to Rupert Murdoch's soon-to-launch iPad-only newspaper, Poynter's Damon Kiesow found some small images that likely represent mock-ups of potential covers. He was also able to find other coding notes that offer a few hints as to what we can expect when News Corp. officially announces the Daily sometime next week. He offers a first look:

The Daily staff has reportedly been producing sample editions of the tablet app for several weeks, so the covers shown here may represent that work.

The two headlines read, "Oprah's Biggest Gamble" and "A Bridge Too Favre." Aside from the pithy writing style and photo-dominated front page, it is difficult to discern much else about the personality or content of the publication.

The URL for the image, named "side_ad.jpg," was embedded in the CSS for the new website. And, a few other clues may also have been buried in the site's source code.

A section labeled "Story Carousel" includes links to icons that seem intended to function as forward and back buttons for paging through a selection of articles.

Another part of the code, labeled "Share Links," may indicate the availability of Facebook, Twitter, Digg, Reddit and Newsvine article sharing options.

The appearance of social media options seems to align with earlier reporting that The Daily website would serve as an archive of tablet-first content -- available for staffers to link to from Facebook, Twitter and other services.

Read the full story at Poynter.



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